Give Yourself A Cookie. How To Create A Community Around Your Brand with Tiffany Lewis

September 7, 2023

The element that’ll take your brand to the next level isn’t the price, the design, or even the solution you bring to your audience. People identify with the value you serve; the more genuine it is in you, the more people will align and buy into it.¬†

In this episode, I’m joined by the extraordinary Tiffany Lewis to talk about values, community building, authenticity, and how to fill our tanks to make the leap of faith from corporate to entrepreneurship. Tiffany is a Le Cordon Bleu-trained chef, featured in The Food Network with Curtis Stone and Giada De Laurentiis, and the Founder and Chief Cookie Officer at Cookies with Tiffany, a company born from cookies’ timeless, comforting, and joy-giving power.

Throughout this episode, Tiffany talks about her transition from VP Field Marketing Manager of one of the world’s largest banks to “cookiepreneur,” the moment she realized she had all it takes to make that leap of faith and her unique approach to community building. We also discuss the importance of values and how our brand reflects them clearly. 

Additionally, we talk about Tiffany’s brand name, why she chose Cookies “with” instead of “by” Tifanny, Tiffany’s company’s cornerstone, the idea of bringing people together around food, her philanthropic side, how she dealt with becoming a national success, and much more.

Tune in and listen to episode 8 of Cultivating Wellness Media and learn more about Tiffany’s unique approach to community building, authenticity, and entrepreneurship.

In This Episode, You Will Learn:

  • About Tiffany’s brand and the choice of her company’s name (2:10)
  • Tiffany talks about the leap of faith from corporate to entrepreneurship (7:40)
  • How it was for Tiffany to gain national notoriety with her company (11:30)
  • Food brings people together to celebrate themselves, to feel closer, and to share their lives (18:20)
  • Tiffany talks about her passion for giving back (22:00)
  • Tips and advice to consider when starting your business (27:20)
  • The importance of teamwork and surrounding yourself with experts (35:10)

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