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Results-Driven Emerging Media Strategies for Emerging Wellness Trailblazers


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CTV advertising refers to the creative placement of display ads on televisions connected to the internet. This includes Smart TVs, TVs connected to devices like Roku, Amazon Fire TV stick, gaming consoles like PlayStation and Xbox, and even devices like Apple TV and Google Chromecast. As more households shift from traditional TV to connected TV, CTV advertising offers a growing opportunity to reach audiences in a rapidly changing digital landscape.

Over-the-top (OTT) ads are served on streaming services like Netflix, Hulu, or Amazon Prime Video, which are offered directly to viewers over the internet, bypassing traditional TV platforms. Ads on OTT advertising platforms merge the immersive viewing experience of traditional TV with the targeted, data-driven approach of digital advertising.  

Through strategic, consumer science-backed emerging media tactics and streaming TV ads, we can reach your ideal consumer, retailer, and even potential investor, where they’re already spending time. Our data-driven approach ensures not just reach but results.

While our specialty lies in wellness brands, we do work with a variety of other brands as well. Reach out to us directly at (if you like), and we’ll let you know if your brand could be a fit!

Buyer personas are detailed descriptions of individuals who would buy and/or become loyal followers of your wellness brand. While these are fictional, they’re very real in terms of the data they are based on. 

The analysis done to create these buyer personas will uncover everything you need to know about your target audience and customer. The research will uncover their needs, goals, challenges, and frustrations, as well as how they typically gather information and make buying decisions. They way they make purchase decisions being the most important revelation.