A Holistic Approach to Business. Finance and Marketing Insights with Carlyn Bushman

August 31, 2023

Many entrepreneurs get lost in “focusing on a holistic approach to their business” because they think it means wearing ALL the hats. Although entrepreneurship is about wearing many hats, especially in the beginning, the goal must be to delegate as soon as the business grows and financials allow it. So, what does adopting a holistic approach mean? It means keeping an eye on four key areas: financials, technology, marketing, and management. 

In this episode, I’m joined by Carlyn Bushman, Expert Strategist and Entrepreneur, Educator, Founder of the Carlyn Bushman Consulting, and Co-Host of Start-Ups In Stilettos Podcast. Carlyn is a lifelong learner, owner of vast experience in tech, marketing, management, and business financials, and passionate about helping women launch and grow product and service-based businesses. She is also a mom, wife, former corporate executive, and small business owner.

Throughout our conversation, you’ll hear Carlyn’s thoughts on the importance of authenticity in entrepreneurship, keeping ourselves updated, and having an eternal student mindset as business owners. Carlyn also talks about the benefits of adopting a holistic approach to business, highlights how crucial planning is for any business, and shares tips for preparing your company for holidays. 

We also discuss why every business owner must be in tune with their company’s financials, how to fight the fear of spending money on external support, the importance of product profit analysis, and more.

Tune in and listen to episode 7 of Cultivating Wellness Media and learn how a holistic approach to your business can utterly change your company’s revenue and profit. 

In This Episode, You Will Learn:

  • About Carlyn and her consulting company (3:10)
  • How to be aware of time scarcity (12:00)
  • Tips and advice to leverage your holiday sales (15:20)
  • The importance of product profit analysis and how to do it (19:00)
  • Why someone who has your back is essential in entrepreneurship (25:50)
  • Why is it so scary to spend money on external support (34:00)

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