Embracing Change: Insights from Mar Soraparu, Co-founder of BIÂN on the Future of Wellness Brands

August 17, 2023

The world taught us several lessons in the last couple of years. To reconsider how we see our work-life balance, approach business and relationships, and, most importantly, realize that mental, physical, and spiritual health are intimately intertwined. Still, although change is inevitable and necessary, it can be terrifying. 

In this episode, I’m joined by Mar Soraparu, Co-founder and Chief Wellness Officer at BIÂN, a private wellness ecosystem that provides holistic health, vitality, and social well-being. In 2012, Mar’s passion for enriching the lives of those around her spoke louder, and she left her successful career as a finance professional. Her journey into holistic health, well-being, and self-discovery led to the creation in 2018 of BIÂN, described by Forbes as “the ultimate wellness destination,” which offers fitness classes, therapeutic spa services, nutrition consultants, medical concierge, and beauty and med-spa treatments. 

Throughout our conversation, Mar shares her thoughts on the necessary and inevitable health and wellness paradigm change and how advantageous it can be for wellness brands to embrace a holistic approach, including social, mental, spiritual, and physical health, in their offerings. 

Additionally, we talk about Mar’s journey into self-development and coaching that led to entrepreneurship, coaching styles, mindfulness, connection, and much more.

Tune in and listen to the fifth episode of Cultivating Wellness Media and learn more about Mar’s unique and disrupting views on health, wellness, and community. 

In This Episode, You Will Learn:

  • A bit about Mar’s background and the beginning of her entrepreneurial journey (3:10)
  • About BIÂN’s origins (6:20)
  • Coaching styles. Is any coach the right fit for everyone? (11:50)
  • How to deal with one’s need to control things (17:00)
  • Mar talks about BIÂN’s expansion and offerings (26:30)
  • The future of wellness (32:10)
  • Mar talks about connection and shares tips to reach out authentically (36:40)

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