Using Audience Targeting Tools to Better Engage Your Consumers

December 20, 2023

When creating an advertising strategy for your wellness brand, it’s essential to determine your target audience. But before you can do that, you need to thoroughly understand your target market. The terms “target market” and “target audience” are often used interchangeably; however, there’s an important distinction to make before you start using tools to find target audiences. 

Consider your target market as the broad group interested in your products or services. Now, narrow this down to your target audience: groups within your market to whom you want to show specific ad campaigns. For example, if your target market is young professionals aged 20 to 40, then your target audience is even more granular—look at specific characteristics or behaviors of those potential consumers. 

Creating your ad campaigns is all about focusing on those target audiences within your target market. But before you use audience targeting tools to reach them, you’ll need to learn more about your target audience through audience research tools.  

In this article, we’ll cover the necessary tools to help you better engage with your consumers and give you a better understanding of the foundation for your future campaigns! 

What Is Audience Targeting? 

Now that we’ve covered the difference between target market and target audience let’s review audience targeting. Audience targeting occurs when you use segmentation to target groups based on their interests and demographic data. With this information, you can create ad campaigns that align directly with those consumers’ lifestyles.  

Generally, audience targeting relies on demographics, psychographics, and geographics —these tend to provide valuable insight regarding your consumers. Audience targeting ensures you’re using your paid media budget on the right people at the right time and place. Think about the type of audience you want to reach with your different products or services. 

To accurately determine this, you’ll need to start with target audience research tools to learn more about your target audience! 

Use Audience Research Tools for Actionable Insights 

We know what audience targeting is and why it’s beneficial for your ad campaigns, but now it’s time to put those audience research tools to the test! With audience research tools, you’re able to estimate your audience size and determine their preferences. Gather all the information to thoroughly understand your target audience and analyze their behaviors with these tools.    

Statista  

This data research platform allows you to access a wide range of comprehensive statistics, such as market research reports, industry studies, and consumer survey results. Statista makes the data easy to understand with infographics, forecasts, and custom research options.  

SurveyMonkey 

What better way to understand your audience than by creating and distributing surveys for your own data collection? SurveyMonkey helps you gather feedback to streamline your data collection process and quickly analyze the results. They offer a range of templates to help guide your surveys to get your desired answers. 

Think with Google 

If we’re talking about audience research tools, Think with Google is a must-have on the list! This free research tool taps into Google’s extensive data resources. You can use this tool to gain real-time insights into your target consumer’s behavior and current market trends.   

Reach Your Audience with Targeting Tools 

With all the research you’ve gathered, it’s time to put that data to the test! These audience targeting tools are integral to your overall paid media strategy. Implement these tools to find target audience groups and reach them with your ad campaigns (this is a great jumping-off point in creating display ads and social campaigns alongside your CTV/OTT strategy!). 

LinkedIn Campaign Manager 

LinkedIn Campaign Manager allows you to reach a vast network of professionals with the ability to filter based on industry, skill set, job title, company size, and more. With this precise targeting, you can show your ads to the people you believe are most interested in your products or services.   

Meta Ads Manager 

With Meta Ads Manager, you can cover a massive market of both Facebook and Instagram users. This is an all-in-one tool for creating ads—you can decide when and where your ads will run and track their overall performance. This tool lets you show personalized content to specific consumers based on your target audience data.  

Google Ads 

In digital advertising, Google Ads is one of the most powerful audience targeting tools available! Who has yet to hear of or use Google Ads at some point for their business? Using this tool, you can target campaigns based on your consumer data, such as demographics, behaviors, and interests. This analytics tool allows you to monitor the ability of your ad campaign to reach your target audience. 

Target Your Ideal Consumers With Your Ad Campaigns 

From audience research tools to audience targeting tools, the goal is to get your ads in front of the right people. As a wellness brand, you offer products or services that will appeal to a specific target audience. Once you determine who would be most likely to purchase from your brand, that’s when you can get specific with your ad targeting. Create various ad campaigns targeting different segments of your target audience. This way, you can see the products and services most appealing to each subset. 

If you need help pinpointing your target audience for your wellness brand, we’re here for you! At Cultivating Media, we offer personalized attention that focuses on precision targeting. We’re experts at gaining key insights about your target consumers. This way, every decision you make is data-informed and results-driven. 

Visit our website to learn more about our services, including how we can perform an extensive target audience analysis for your wellness brand. Let’s work together to uncover your ideal consumers and set you up for long-term success!

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