The Power of Digital Advertising

July 12, 2023

Brand awareness and reach are integral to building a business and it’s more often than not a major deciding factor on whether that business will be successful. That being said, it can be difficult for companies to know where to start when it comes to building brand awareness and it can be equally as difficult to know how to pivot when certain methods aren’t working anymore.

I’m Lara-Ashli, a digital strategist and account director who works with wellness brands to harness the power of digital advertising to connect with individuals on a global level, fostering brand awareness and creating strong customer relationships. 

My podcast, Cultivating Wellness Media, is about extending brand awareness by using paid media placements that expands from what you may be used to. The goal is to increase return on investment by connecting with audiences in strategic, creative ways.

In this first episode, I talk about how my life path started and how the power of YES got me to the place I am today. You’ll learn about the brands that I’ve been involved with along the way, what my experience working with them was, and how we were able to innovate and think outside the box when it came to using digital advertising to increase their outreach and customer base.

In this episode, you will learn:

  • The first time I committed fully to doing something outside the box (2:16)
  • How I leveraged my acting skills into paid media placement (6:17)
  • About my experience working as a global director of marketing for the global company, NovaLash (10:33)
  • The biggest leap of faith I’ve ever taken (12:32)
  • About my work with the brand Goodsmith Homecare and why I chose to quit the job (18:48)
  • My advice for wellness brands looking for something different in terms of advertising and outreach (28:47)
  • What the difference between first-party and third-party data is (33:06)

Let’s connect!

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