metrics for digital marketing

Is Hulu Advertising an Effective Campaign Strategy?

January 24, 2024

A successful ad campaign needs a surefire way to reach consumers in your target audience. What does this entail? It starts with identifying your buyer personas and determining the appropriate advertising platform to interact with consumers successfully. If your wellness brand is ready to explore the world of OTT and CTV advertising, there’s no better time to start than now! 

We all know how popular streaming services have become in the last few years—the industry is estimated at over $500 billion! Combine that with the power of digital marketing and the endless possibilities that OTT advertising can bring. If you plan to allocate a portion of your paid media budget to OTT, starting with Hulu advertising is a fantastic jumping-off point (with a total of 99.7 million viewers, that’s a lot of untapped potential for your Hulu target audience!).  

As a wellness brand, it’s crucial to personalize your ad campaigns. Before creating a Hulu advertising strategy, you should know some key information. We’ll cover why you should advertise on Hulu and the ins and outs of this OTT streaming platform. Don’t touch that dial; you won’t want to miss this! 

metrics for digital marketing

A Closer Look at Hulu: OTT at Its Finest 

What’s Hulu? Hulu is an American-based subscription streaming service owned by the Walt Disney Company (you might notice that you can bundle Hulu subscriptions with Disney+ subscriptions). The streaming service offers exclusive series, hit movies, Hulu Originals, and live TV options. Viewers can choose from two monthly subscription options, one with and without ads.  

If you’re wondering how many people will see your Hulu advertising, most subscription sign-ups on Hulu are ad-supported. With 58% of subscribers choosing Hulu with ads, you can reach many viewers with your campaigns (this is excellent news for your wellness brand!). Hulu is one of the best OTT advertising platforms, with precise targeting options and a broad range of programming. Still not convinced? Let’s get into the reasons why advertising on Hulu can help your wellness brand grow! 

Why You Should Advertise on Hulu 

Add Hulu marketing campaigns to the mix when creating your digital marketing strategy! Let us ease your worries if you’re feeling overwhelmed or hesitant. At Cultivating Media, we have experience with all the major OTT streaming platforms and know how to advertise on them successfully (this includes creating Hulu advertising strategies for our clients). We have all the research and can help you decide whether advertising on Hulu fits your wellness brand!      

Some benefits of using Hulu advertising you can expect are: 

Increased Reach 

As mentioned earlier, Hulu is a significant OTT streaming source with an extensive subscriber base. The number of viewers continues to grow and shows no signs of slowing down anytime soon! When you advertise on Hulu, you’re using an OTT platform that doesn’t favor any specific age demographic. This means you can reach viewers of all generations, pinpoint the ones that fit your particular Hulu target audience, and find some new consumers you wouldn’t have otherwise uncovered! Getting your brand’s products and services in front of a larger audience can increase your chances of obtaining new leads. 

User-Friendly 

Hulu advertising makes it easy to create your Hulu marketing campaigns. The platform offers a self-service interface with ongoing support and education for your convenience (forget the hassle of trying to find timely assistance). With onboarding webinars, informative articles, and a Customer Hub that gives you access to on-demand resources, everything you need is at the tip of your finger. Once you’ve made your ad, Hulu takes care of the rest! Because of this, you don’t have to be tech-savvy to advertise on Hulu. That’s a huge win! 

Affordable 

You might think Hulu is too popular a platform to have affordable advertising options. However, Hulu advertising is much more cost-effective than you might think! With a minimum budget of $500 to run Hulu marketing campaigns (making it an affordable option for small to medium-sized businesses), you can choose how long you want to run your ads—over a long period or condensed into smaller campaigns. Hulu only charges you after subscribers view a full ad, so your ad spend won’t take a hit if a user exits without watching your entire ad. 

Precise Targeting 

With Hulu marketing campaigns, you can get extremely granular with how you target specific viewers. Pinpoint your Hulu target audience by location, gender, age, behavior, and interests. You can even specify the platforms to reach them on, such as TV, mobile, or desktop—target specific programming genres such as comedy, drama, international, and more. Reach your target audience on a whole new level of specificity with Hulu advertising! 

What Does Your Hulu Advertising Strategy Look Like? 

As you embark on your digital media buying journey, create your Hulu advertising strategy to captivate, connect, and convert new audiences. Hulu advertising allows you to tap into a massive viewer base, easily create ads, run campaigns without breaking the bank, and precisely target your consumers. What more can you possibly ask for? The only question remains: how do you start crafting your paid media strategy?   

The answer is right here, with Cultivating Media! Our team of advertising experts will help you create your Hulu marketing campaigns and explore other streaming services such as Netflix, Amazon Prime Video, Apple TV, and more. We’ll also integrate your social media ads to work in unison with your digital media buying strategy. With our precision targeting, multi-platform ad management, strategic optimization, comprehensive reporting, and continuous analysis and transparency, you’ll have everything covered!

Are you ready to get started on your campaign? Learn more about our OTT and CTV advertising management services to take your wellness brand to new heights!

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