How To Create a Target Audience Template for Your Marketing

December 13, 2023

As the health and wellness industry continues to grow and gain popularity, brands may struggle to gain a competitive advantage. To increase engagement, visibility, and sales, brands need to advertise to the right audience at the right time and place. Hence, pinpointing your target audience is of the utmost importance! But how do you know who your target audience is?     

The first step in identifying your ideal consumer is to answer the following questions: “Who is the intended audience I want to reach?” and “Who would be most interested in what I’m selling?”. To help determine this, brands can use a target audience template to collect relevant data about their audience. 

This audience analysis template is critical to understanding who should see your ads and how you can customize your messaging to relate to them (this is especially useful for your CTV advertising strategy and deciding which OTT platforms to advertise on!). 

If you’re unsure what a target audience template is and how to use it, we’ve got you covered! Keep reading to learn all about these templates and how they can benefit your future ad campaigns. Let’s uncover your wellness brand’s target audience and get you on the road to long-term success! 

Building an Audience Analysis Template 

You might be wondering what a target audience template is (and that’s okay—we’re here to help!). Simply put, a target audience template is one of many target audience tools that can help you craft your ideal targeting strategy. These templates allow you to understand your consumers in an organized format. 

When using an audience analysis template, you’ll collect a lot of data regarding your audience and plug it into a pre-defined outline. From this, you can test your ads to see which ones resonate the most with the consumers you’re attempting to target. 

So, what are the different elements that go into creating a target audience template? We’ll go over that next! Start with these marketing categories to learn all about your target audience: 

Demographics 

When determining your target audience, demographics is the first component that goes into building your buyer personas. These demographics represent observable and measurable characteristics of a group of people in your audience.  

Here are the main types of target audience demographics look at: 

  • Age 
  • Gender 
  • Marital status 
  • Family size 
  • Education level 
  • Ethnicity or race 
  • Occupation 
  • Annual income 
  • Renter or homeowner 

When using a target audience template, you can include as many necessary and relevant features to your brand as possible. It’s all about getting a deeper understanding of your audience so you know exactly who is the intended audience for your ads.  

Psychographics 

Now that we’ve covered the basics with demographics, let’s delve into the world of psychographics! With demographics, you look more at broad categories, whereas with psychographics, you identify your audience’s thoughts and other aspects of their psychological makeup.       

Start with these psychographic characteristics for your target audience: 

  • Personality traits 
  • Lifestyle  
  • Interests and hobbies 
  • Spending habits 
  • Opinions, attitudes, and beliefs 
  • Personal values  

These characteristics unveil a unique person beyond that shown by demographics alone. This helps you get to the core of your target audience personas for your marketing campaigns. You’ll be able to craft your messaging and offers around the psychographic data you collect for various types of target audiences. 

Geographics 

Next is geographic information to help you better understand your target audience and their location. Each part of the world has its way of life, customs, traditions, needs, and wants. An idea of where your target audience resides helps cater your ads to their regional preferences.   

Some examples of geographic information include: 

  • City 
  • State 
  • Country 
  • Language 
  • Time zone 
  • Region 
  • Climate and season 
  • Community 
  • Cultural preferences 
  • Population type (urban, rural, etc.) 

If you create a widespread ad campaign that extends to other countries, you’ll have to consider what that means when creating messaging in their language. There are also specific needs for people in different parts of the world based on culture, weather, and everything in between. This helps you to create impactful ads that are specially targeted based on where your audience resides.   

The Advantages of Using Target Audience Tools  

When you use an audience analysis template, you gain valuable information about your target audience. After you record all the demographic, psychographic, and geographic data into the target audience template, you’ll better understand how to market to consumers who are most likely to purchase from your brand. This also allows you to determine the appropriate use of your paid media budget based on those you want to target.    

Let’s say you want to launch a new product or test out who’s most interested in your products or services. You can refer to your target audience template to test out multiple groups of people to see who has the best response to various campaigns. The only way to determine this information is to collect data and adjust your future campaigns along the way—you can pinpoint your targeting strategy for more successful ads!  

Understand Your Target Consumers

As you plan your marketing strategy for your wellness brand, the first order of business is to figure out who your target audience is. That’s where a target audience template proves to be an essential tool. 

These templates help you break down the demographics, psychographics, and geographics to get a comprehensive view of who your ads are reaching. All of your content and messaging should fall into alignment after completing your audience analysis template. 

Are you ready to gain in-depth insights into your target consumers? Every decision you make for your ad campaigns should be data-informed and results-driven! At Cultivating Media, we’re ready to create your detailed persona profiles to establish exactly who your brand should target. Visit us today to learn more and see how we can level up your wellness brands’ paid media strategy for you!

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